Play New | Nike

Published on May 6, 2021
Views 60 105 529

Give golf a go like World Champion sprinter Dina Asher-Smith. Or take a swing at tennis like WNBA star Sabrina Ionescu. Step up to the plate with eight-time Paralympic international medalist Blake Leeper or take aim at archery like award-winning artist Rosalía. Whatever it is you want to do, go for it.

Sure, it might not be pretty. 😬 But, trying something you’ve never done before is how you Play New. And that’s always a win. 🙌

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Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

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  • 돌

    2 days ago

    아 이게 나이키 광고였어?.!

  • Joe Speno

    Joe Speno

    4 days ago

    La Rosalia !!

  • Ota & Drasis

    Ota & Drasis

    5 days ago

    The remixed version of Sports by Viagra Boys is amazing lmao

  • La Flame

    La Flame

    5 days ago

    60 mil views and only 6k likes 😭

  • MS Pimintel 🇺🇸♥️💎

    MS Pimintel 🇺🇸♥️💎

    6 days ago


  • Mark Griffin

    Mark Griffin

    7 days ago

    Best shoes

    • Nike


      7 days ago


  • vishnu kanhan

    vishnu kanhan

    10 days ago

    Only company's ad I searched for.



    10 days ago


  • araceli p

    araceli p

    11 days ago

    Does this has any stereotype ? It's for my English class 😅

  • John Doe

    John Doe

    12 days ago

    Coolest voice for a woman ever.

  • John Lancaster

    John Lancaster

    12 days ago

    I only watch this ad cause the voice that yells “WIPING OUT” makes me laugh.

  • john susan

    john susan

    12 days ago

    Glad to see the Viagra Boys getting some attention

  • PolyMathDadLab


    13 days ago

    nike: just do it
    viagra boys: CIGARETTES

  • Brian Newham

    Brian Newham

    13 days ago

    My favorite sport? Cigarettes.

  • 笠原茄椅菰


    13 days ago


  • DarkSith4295


    13 days ago

    Music please ??

    • DarkSith4295


      11 days ago

      Okay, I've found it, it is Sports by Viagra Boys

    • The_Master_Memers


      11 days ago

      Sports by Viagra Boys

  • plumaypapel


    13 days ago

    How to sell sh..oes to woke people.

  • Randolph de Leon

    Randolph de Leon

    13 days ago

    It amazes me how i still can't seem to make up my mind on who voiced over this commercial. A kid boy? A teenage girl?

  • Uchiha Aizen

    Uchiha Aizen

    13 days ago

    Pls anyone knows the korean play new ad song, everyone speaks korean over there... So i came here

  • José Q R

    José Q R

    14 days ago

    what a realistic video!

  • Neo Moe

    Neo Moe

    14 days ago

    I would have been happier if the ad was for adidas

  • Jared King

    Jared King

    14 days ago

    Yo solo vengo a darle dislike a este comercial todo feo

  • Derek


    14 days ago

    This commercial irks me to no end. Kid doesn’t have his hands up. Dude cannonballs into a pool from a 10m tower. People shooting arrows without any regard for human life. Ya shoot an arrow through your friends heart that doesn’t suck at all. The only thing that sucks is this commercial. I get it. You’re trying to encourage people to try new things. Don’t get down on yourself. But this was a swing in the total opposite direction. Get a focus group next time.
    Edit - and I’ve seen better golf swings in a before shot in an infomercial. Nobody’s swing is that bad. Nobody misses the ball by 4 feet hacking a full mud radius like that. It’s just insulting. End of rant.

  • Steve Swift

    Steve Swift

    14 days ago

    Lick the bag, cant get it up, research chemicals..... ha loved these guys for ages 🤣

  • Alan Herbert

    Alan Herbert

    14 days ago


  • Chris Clarke

    Chris Clarke

    14 days ago

    Sadie adler right??

  • Andrew Ferguson

    Andrew Ferguson

    14 days ago

    44 years on this planet and this is the first time I ever rewinded an ad to watch again. You owe your ad team a pay rise.

  • Sajjad Ahmed

    Sajjad Ahmed

    14 days ago

    This is a great advert

  • ぬめこ


    15 days ago


    • ِ


      15 days ago


  • Dallas Cunningham

    Dallas Cunningham

    15 days ago

    Genius marketing strategy

  • Ngugi Waithima, PhD

    Ngugi Waithima, PhD

    15 days ago

    Loved to see Dina Asher-Smith. Rooting for a great Olympics. Asher-Smith V Sha'Carri Richardson V Thompson-Herah will be something to watch!!

  • Phoebe 109

    Phoebe 109

    15 days ago

    Jordan at 0:44

  • Rahjur Krheg

    Rahjur Krheg

    16 days ago

    Viagra boys!! Fuck yeah bruv

  • AB C

    AB C

    16 days ago


  • AB C

    AB C

    16 days ago


  • AB C

    AB C

    16 days ago

    This ad is too far its making me to angry and annnoyed and make want a adblocker i know the edit are good but stop spamming its soo stupid

  • Cash Rules35

    Cash Rules35

    16 days ago

    The fact this is the 3rd most viewed Nike video with 56million views in a matter of weeks is bonkers

  • sweet518


    16 days ago

    shrimptech enterprises biggest deal yet

  • Chapel Hill Media

    Chapel Hill Media

    17 days ago

    Admittedly, we missed the Nike swoosh in the "Play New" text at the end of this video when we first saw it on MLB TV. A near-phenomenal 60-second ad: The audience is clear: 16 to 20-somethings who are fitness-minded (Whether or not athletically-inclined). The emotion spot on: Confidence in your willingness to try new things; Appreciated for your efforts. Near-phenomenal because it is missing a clear call to action. After a great lead-up, we found ourselves initially scratching our heads at the end. Granted, we haven't (yet) worked with multibillion-dollar clients. Their objectives probably aren't the same as SMBs. Wondering what would be the outcome if this spot ended with, "Whatever your next thing is, we have the shoe that fits you.".

  • Alex Black

    Alex Black

    17 days ago

    i like it



    17 days ago

    This is the most important ad ever shown to me, just before my level 2 CFA exam too. This is motivating. Thank you Nike

  • KT Koi

    KT Koi

    17 days ago

    You did good Nike.

  • Yeon Ackerman

    Yeon Ackerman

    17 days ago


  • Last Strand

    Last Strand

    17 days ago

    56 million views in two weeks...
    Thanks, You Tube algorithm

  • Veterano


    17 days ago


  • donna scudella

    donna scudella

    17 days ago

    merry i

  • ashley john

    ashley john

    17 days ago

    I searched for this add because of this woman's voice. It's sooo....

  • Charles Wood

    Charles Wood

    17 days ago

    I'm only here for the Viagra boys and a laugh

  • Alexandra J

    Alexandra J

    18 days ago

    This is the most amazing ad that I've ever seen. Powerful!

  • Gilang Pratama

    Gilang Pratama

    18 days ago

    Wait... Making comeback to golf?

  • 05mertbskn05


    18 days ago

    This ad appeared 30 times in a 10-minute video.

  • Anthony Liberto

    Anthony Liberto

    18 days ago

    You people really like this?

  • LOW


    18 days ago

    Amazing Abella Danger to narrator

  • Ayse Tuer

    Ayse Tuer

    18 days ago

    Tr seslendiricisi ezgi mola mı bana mi öyle geldi

  • Online Friend

    Online Friend

    19 days ago


  • tardigrade


    19 days ago

    Selling out to corporate overlords, yeah, that's a sport.

  • Muzaffer Ç.

    Muzaffer Ç.

    19 days ago

    I am bored this ad. Everytime after a video finish or starting time just come and say: you know what?

  • Innaz Nassah

    Innaz Nassah

    19 days ago

    Feels like my childhood, nothing's changed.... Never stop learning 💪

  • Никита Яковлев

    Никита Яковлев

    19 days ago

    Использовать в рекламе Nike, трек в клипе на который чел ходит в одежде Adidas это прям шикарно)

  • Karma


    19 days ago

    Me getting motivated and doing frontflip for breaking my a$#

  • Vittorio Perazzi

    Vittorio Perazzi

    19 days ago


  • filmkito


    19 days ago


  • WormVsDaWrld


    19 days ago

    What font is play new?

  • NeonzFN


    19 days ago

    i was told by my teacher to go here lol

  • That Florida Kid

    That Florida Kid

    19 days ago

    So Nike makes one "inspirational" commercial and y'all forget they have child slaves? 💀

  • Tooky Tames

    Tooky Tames

    19 days ago

    Smiling ear to ear!

  • 03N0AT0M27


    19 days ago


    • AB C

      AB C

      16 days ago

      agreed i wish the ad was shut down

  • nazeer mohammad

    nazeer mohammad

    20 days ago

    fking hate tis fk ad coming back again and again

  • Фраер


    20 days ago

    ни одного белого мужчины во всем ролике, если есть мужчина то это либо негр либо азиат. Трубят об ущемлении, а сами притесняют людей с другим цветом кожи.👍
    что не скажешь о женщинах, женщины ведь у нас автоматически притесняемый пол, поэтому в этом случае цвет кожи неважен))))

  • Marc Company Ricci

    Marc Company Ricci

    20 days ago


  • Shailon Noelle

    Shailon Noelle

    20 days ago

    Finally viagra boys getting the notoriety they deserve

  • Алёна Матвеева

    Алёна Матвеева

    20 days ago

    Лучше рекламы я не видела

  • Derek Chandler

    Derek Chandler

    20 days ago

    I really really love this ad. It made me very emotional I don’t know why but this is the stuff people all over the world need to see. People need to hope again. People need to feel that they can succeed because honestly in theory we all can but in practice (for the most of at least) life kinda sucks and there’s no light at the end of the tunnel. And so in a new pandemic age and a new all age altogether we try these new things and we struggle but by all means and God willing. Keep doing that new thing! It sucks now but it gets better if you better it! So be better!

  • Diane Robinson

    Diane Robinson

    20 days ago
    (づ。◕‿‿◕。)づ 𝗟.𝗢 𝗩.𝗘 👅 𝗦.𝗘 𝗫😉

    👩‍👸今後は気をライブ配信の再編ありがとうですeJ!#この日のライブ配信は、#かならりやばかったですね!#1万人を超える人が見ていたもん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした, #$在整個人類歷史上,😍#強者,$富人和具有狡猾特質的人捕食部落,#氏族,##城鎮,#城市和鄉村中的弱者,無`'守和貧窮成員。然而,人類的生存意願迫使那些被拒絕,#被剝奪或摧毀的基本需求的人們找到了一種生活方式,#並繼續將其 融入不斷發展的人類社會。.#說到食物,#不要以為那些被拒絕的人只吃垃圾。eJ#相反,#他們學會了在被忽視的肉類和蔬菜中尋找營養。#他們學會了清潔,#切塊,#調味和慢燉慢燉的野菜和肉類😍,#)在食品市場上被忽略的部分家用蔬菜和肉類,#並且學會了使用芳香的木煙(#如山核桃,#山核桃和豆科灌木 #*來調味食eJ#

  • Kris Ayres

    Kris Ayres

    20 days ago

    Why are there no white males in this commercial? Are we no longer important?

  • Lucifer Morningstar

    Lucifer Morningstar

    21 day ago

    Stop spamming this ad in its full duration all over platforms. This only makes people hate and blacklist you. So yeah that’s exactly what I did. Goodbye Nike, hello Adidas

  • R


    21 day ago

    I like his voice! His voice reminds me Tom Holland.

    • Ceejayen


      7 days ago

      That’s a girl/woman lol

  • Marian Pantiru

    Marian Pantiru

    21 day ago

    The voice seems Naruto's xd

  • Jesse Silvestre III

    Jesse Silvestre III

    21 day ago

    Great commercial by NIKE FINALLY!

  • Diego Lopez

    Diego Lopez

    21 day ago

    That’s actually a pretty good ad. Fun and relatable. Well done Nike!

  • Adriana Rodriguez

    Adriana Rodriguez

    21 day ago


  • stephenstiles2


    21 day ago

    Nike's advertising department knows about sucking lately. Too much wokeness. A shame. They make good shoes

  • Alyshia Fevrier

    Alyshia Fevrier

    21 day ago

    Thought the voice actress was Odessa A’ Zion. Aka Joey Delmarco from Grand Army.
    Update: It is Odessa she posted it on her Instagram. Not that red dead redemption girl.

  • колдан романов

    колдан романов

    21 day ago

    Sadie Adler?

  • winna077


    21 day ago

    Shrimptech stock is looking up boys!

  • English McMuffin

    English McMuffin

    21 day ago

    Why is he swinging like that and How do you miss that many shots and then get knocked out like that, now that’s rough 💀

  • Shel ATGmail

    Shel ATGmail

    22 days ago

    Thank you

  • Görkem Can Öztürk

    Görkem Can Öztürk

    22 days ago

    How can I listen to the only song?

  • Öğretmenim Benim

    Öğretmenim Benim

    22 days ago

    Bu reklama bayıldım. Harika bir yaklaşım olmuş..

  • Adel Blake

    Adel Blake

    22 days ago

    Sports by Viagra Boys is about Toxic Masculinity, so it's kinda funny to see it being used in an add for sports gear

    • Dominik Otto

      Dominik Otto

      9 days ago

      i think it is about sports, but i am not sure..

    • PolyMathDadLab


      13 days ago

      die a hero or live long enough to be in a nike commercial



    22 days ago

    You know what?

  • TJ Booker

    TJ Booker

    22 days ago

    with this ad, who needs a movie?

  • Pøtter_JBalvin


    22 days ago

    Türkler 💖

  • Ömer Faruk Vural

    Ömer Faruk Vural

    23 days ago

    Sadie Please...

  • Дядя Бэн

    Дядя Бэн

    23 days ago

    Талерасты хреновы.

  • Дядя Бэн

    Дядя Бэн

    23 days ago

    Самая отстойная реклама 👎.

  • Emanuel Valdovinos

    Emanuel Valdovinos

    23 days ago

    THIS! 🙌

  • Bella Smith

    Bella Smith

    23 days ago

    I heard this on Spotify and thought it was adorableee